Observe > Understand > Communicate
Solutions for Behavioural Research
Market Research
Overview
What do you need to do?
| Observation | Product | |
|---|---|---|
| Annotate, analyse and give video feedback | The Observer XT | |
| Record behaviours discretely | Observation Suites | |
| Measure gaze live at all distances in store | Tobii Pro Glasses 3 | |
| Analyse interactions with smartphones | The Observer XT |
Recommended Products
Tobii Pro Glasses 3
Tobii Pro Glasses 3 are designed for academic researchers, UX experts and market research professionals, to capture natural gaze behaviour in real-world or virtual environments. Gaze data can be combined with biometric devices for more extensive discoveries into human behaviour.
FaceReader
FaceReader is designed to automatically recognise and log the seven basic expressions: happy, sad, angry, surprised, scared, disgusted and contempt. In addition, FaceReader can also recognise a 'neutral' state and 'contempt'. It will also meaure other information from the face such as: age, gender, ethnicity and the presence of facial hair and glasses. FaceReader automatically logs specific facial changes e.g. mouth open/closed or eyebrows raised and 20 commonly used Facial Action Units.
Viso
Viso is a software suite for recording audio, video and screen capture from multiple rooms. Record from up to four IP cameras per room. Easily manage different recordings from one central location. When recording, you can set markers or add comments from any location. You can view the rooms offline or live as the recording is being captured.
The Observer XT
A complete system to collect, analyse and present observational data, be it human or animal, live or from video. User-friendly, flexible, with the ability to integrate and analyse other data streams, The Observer XT is the perfect hub for many researchers across a variety of disciplines, such as: psychology; zoology; pharmacology; education and training.
Tobii Pro Nano
Tobii’s smallest ever portable screen-based eye tracker, capturing gaze data at 60Hz.
Portable Labs
Usability and HCI researchers often need to film their subjects on site, investigating real-world situations and providing immediate feedback.
Our portable observation labs have everything you need in a small lightweight case. You can record, analyse and present your results there and then.
Example Scenarios
Here are some of the scenarios relevant to Market Research and the products that would be appropriate.
| Scenario | Recommended Products | |
|---|---|---|
| Testing the visual impact of in-store advertising | ||
| Focus group assessment in a fixed laboratory | ||
| Automatic measurement of emotional response to an advert | ||
| Testing of new screen-based adverts | ||
| Analysis of behaviour, gaze, emotion and physiological responses |