Measuring what customers look at in the field using iView-X.

Kevin Wilkinson. ID Magasin.

The effectiveness of visual advertising is influenced by a range of factors including content, location, height and image size, as well as the type of product and the client base for that product.
At ID Magasin we use  to collect information about gaze position to provide feedback that improves the way advertising is structured. By quantifying what people actually look at when they view an advert we help maximise the potential of new products by making them as attractive to customers as possible.