Market Research

Tobiipro glasses2 shopper research 2 1

Overview

Market researchers need to be able to assess focus groups and consumer behaviour quickly and accurately to deliver appropriate feedback in the form clients need.
Tracksys offer a range of easy-to-use tools for video analysis including eye movements through to complete integrated observation suites.

What do you need to do?

Observation Product
Annotate, analyse and give video feedbackThe Observer XT
Record behaviours discretelyObservation Suites
Measure gaze live at all distances in storeTobii Pro Glasses 2
Analyse interactions with smartphonesThe Observer XT

Recommended Products

Tobii Pro Glasses 2

Tobii Pro Glasses 2

Tobii Pro Glasses 2 are designed for academic researchers, UX experts and market research professionals to capture natural gaze behaviour in real-world or virtual environments. Gaze data can be combined with biometric devices for more extensive discoveries into human behaviour.

FaceReader

FaceReader

FaceReader is designed to automatically recognise and log the seven basic expressions: happy, sad, angry, surprised, scared, disgusted and contempt. In addition, FaceReader can also recognise a 'neutral' state and 'contempt'. It will also meaure other information from the face such as: age, gender, ethnicity and the presence of facial hair and glasses. FaceReader automatically logs specific facial changes e.g. mouth open/closed or eyebrows raised and 20 commonly used Facial Action Units.

Viso

Viso

Viso is a software suite for recording audio, video and screen capture from multiple rooms. Record from up to four IP cameras per room. Easily manage different recordings from one central location. When recording, you can set markers or add comments from any location. You can view the rooms offline or live as the recording is being captured.

The Observer XT

The Observer XT

A complete system to collect, analyse and present observational data, be it human or animal, live or from video. User-friendly, flexible, with the ability to integrate and analyse other data streams, The Observer XT is the perfect hub for many researchers across a variety of disciplines, such as: psychology; zoology; pharmacology; education and training.

Tobii Pro Nano

Tobii Pro Nano

Tobii’s smallest ever portable screen-based eye tracker, capturing gaze data at 60Hz.

Portable Labs

Portable Labs

Usability and HCI researchers often need to film their subjects on site, investigating real-world situations and providing immediate feedback.
Our portable filming labs have everything you need in a small lightweight case. You can record, analyse and present your results there and then.

Example Scenarios

Here are some of the scenarios relevant to Market Research and the products that would be appropriate.

Scenario Recommended Products
Testing the visual impact of in-store advertising

Tobii Pro Glasses 2

FaceReader

Portable Labs

Focus group assessment in a fixed laboratory

Tobii Pro Glasses 2

FaceReader

Observation Suites

Automatic measurement of emotional response to an advert

Tobii Pro Glasses 2

FaceReader

Testing of new screen-based adverts

Tobii Pro Glasses 2

FaceReader

Analysis of behaviour, gaze, emotion and physiological responses

Tobii Pro Glasses 2

FaceReader

The Observer XT

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