Market Research

Shopper

Overview

Market researchers need to be able to assess focus groups and consumer behaviour quickly and accurately to deliver appropriate feedback in the form clients need.
Tracksys offer a range of easy-to-use tools for video analysis including eye movements through to complete integrated observation suites.

What do you need to do?

Observation Product
Annotate, analyse and give video feedbackThe Observer XT
Record behaviours discretelyObservation Suites
Measure gaze live at all distances in storeEye Tracking Glasses - Natural Gaze
Analyse interactions with smartphonesThe Observer XT
Measure gaze on screen-based advertisingRED-n

Recommended Products

Example Scenarios

Here are some of the scenarios relevant to Market Research and the products that would be appropriate.

Scenario Recommended Products
Testing the visual impact of in-store advertising

Eye Tracking Glasses - Natural Gaze

FaceReader

Portable Labs

Focus group assessment in a fixed laboratory

Eye Tracking Glasses - Natural Gaze

FaceReader

Observation Suites

Automatic measurement of emotional response to an advert

Eye Tracking Glasses - Natural Gaze

FaceReader

RED-n

Testing of new screen-based adverts

Eye Tracking Glasses - Natural Gaze

FaceReader

RED-n

Analysis of behaviour, gaze, emotion and physiological responses

Eye Tracking Glasses - Natural Gaze

FaceReader

The Observer XT

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