|Annotate, analyse and give video feedback||The Observer XT|
|Record behaviours discretely||Observation Suites|
|Measure gaze live at all distances in store||Tobii Pro Glasses 2|
|Analyse interactions with smartphones||The Observer XT|
|Measure gaze on screen-based advertising||Tobii Pro X2-60|
A complete system for recording, review and analysis of behaviour, live or from video. Define, code, display and analyse behaviour quickly and easily with almost limitless flexibility. Used in research, teaching and training.
We design, install, support and provide training for a range of behavioural observation laboratories from simple one-camera systems through to complex usability labs. featuring screen capture, mouse and keyboard logging, automatic emotion measurement, physiology and eye tracking.
Tobii Pro Glasses 2 are designed for academic researchers, UX experts and market research professionals to capture natural gaze behaviour in real-world or virtual environments. Gaze data can be combined with biometric devices for more extensive discoveries into human behaviour.
FaceReader is designed to automatically recognise and log the seven basic expressions: happy, sad, angry, surprised, scared, disgusted and contempt. In addition, FaceReader can also recognise a 'neutral' state and 'contempt'. It will also meaure other information from the face such as: age, gender, ethnicity and the presence of facial hair and glasses. FaceReader automatically logs specific facial changes e.g. mouth open/closed or eyebrows raised and 20 commonly used Facial Action Units.
A small and portable screen-based eye tracker, capturing gaze data at 60Hz. Ideal for fixation-based research in and out of the lab with laptops, tablets and monitors.
Here are some of the scenarios relevant to Market Research and the products that would be appropriate.
|Testing the visual impact of in-store advertising|
|Focus group assessment in a fixed laboratory|
|Automatic measurement of emotional response to an advert|
|Testing of new screen-based adverts|
|Analysis of behaviour, gaze, emotion and physiological responses|