Market Research

Tobiipro glasses2 shopper research 2 1

Overview

Market researchers need to be able to assess focus groups and consumer behaviour quickly and accurately to deliver appropriate feedback in the form clients need.
Tracksys offer a range of easy-to-use tools for video analysis including eye movements through to complete integrated observation suites.

What do you need to do?

Observation Product
Annotate, analyse and give video feedbackThe Observer XT
Record behaviours discretelyObservation Suites
Measure gaze live at all distances in storeTobii Pro Glasses 2
Analyse interactions with smartphonesThe Observer XT
Measure gaze on screen-based advertisingTobii Pro X2-60

Recommended Products

The Observer XT

The Observer XT

A complete system for recording, review and analysis of behaviour, live or from video. Define, code, display and analyse behaviour quickly and easily with almost limitless flexibility. Used in research, teaching and training.

Observation Suites

Observation Suites

We design, install, support and provide training for a range of behavioural observation laboratories from simple one-camera systems through to complex usability labs. featuring screen capture, mouse and keyboard logging, automatic emotion measurement, physiology and eye tracking.

Tobii Pro Glasses 2

Tobii Pro Glasses 2

Tobii Pro Glasses 2 are designed for academic researchers, UX experts and market research professionals to capture natural gaze behaviour in real-world or virtual environments. Gaze data can be combined with biometric devices for more extensive discoveries into human behaviour.

FaceReader

FaceReader

FaceReader is designed to automatically recognise and log the seven basic expressions: happy, sad, angry, surprised, scared, disgusted and contempt. In addition, FaceReader can also recognise a 'neutral' state and 'contempt'. It will also meaure other information from the face such as: age, gender, ethnicity and the presence of facial hair and glasses. FaceReader automatically logs specific facial changes e.g. mouth open/closed or eyebrows raised and 20 commonly used Facial Action Units.

Tobii Pro X2-60

Tobii Pro X2-60

A small and portable screen-based eye tracker, capturing gaze data at 60Hz. Ideal for fixation-based research in and out of the lab with laptops, tablets and monitors.

Example Scenarios

Here are some of the scenarios relevant to Market Research and the products that would be appropriate.

Scenario Recommended Products
Testing the visual impact of in-store advertising

Tobii Pro Glasses 2

FaceReader

Portable Labs

Focus group assessment in a fixed laboratory

Tobii Pro Glasses 2

FaceReader

Observation Suites

Automatic measurement of emotional response to an advert

Tobii Pro Glasses 2

FaceReader

Tobii Pro X2-60

Testing of new screen-based adverts

Tobii Pro Glasses 2

FaceReader

Tobii Pro X2-60

Analysis of behaviour, gaze, emotion and physiological responses

Tobii Pro Glasses 2

FaceReader

The Observer XT

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