Market Research

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Overview

Market researchers need to be able to assess focus groups and consumer behaviour quickly and accurately to deliver appropriate feedback in the form clients need.
Tracksys offer a range of easy-to-use tools for video analysis including eye movements through to complete integrated observation suites.

What do you need to do?

Observation Product
Annotate, analyse and give video feedbackThe Observer XT
Record behaviours discretelyObservation Suites
Measure gaze live at all distances in storeEye Tracking Glasses - Natural Gaze
Analyse interactions with smartphonesThe Observer XT
Measure gaze on screen-based advertisingRED-n

Recommended Products

The Observer XT

The Observer XT

A complete system for recording, review and analysis of behaviour, live or from video. Define, code, display and analyse behaviour quickly and easily with almost limitless flexibility. Used in research, teaching and training.

Observation Suites

Observation Suites

We design, install, support and provide training for a range of behavioural observation laboratories from simple one-camera systems through to complex usability labs. featuring screen capture, mouse and keyboard logging, automatic emotion measurement, physiology and eyetracking.

Eye Tracking Glasses - Natural Gaze

Eye Tracking Glasses - Natural Gaze

Natural Gaze is designed for market research professionals, usability experts and academic researchers who analyse gaze in real-world or virtual environment. Featuring 60Hz binocular tracking and 4hrs+ recording via a Smart Recorder. Over 100,000 users worldwide are already benefiting from the easy set-up and rapid analysis workflow.

FaceReader

FaceReader

FaceReader is designed to automatically recognise and log the seven basic expressions: happy, sad, angry, surprised, scared, disgusted and contempt. In addition, FaceReader can also recognise a 'neutral' state and 'contempt'. It will also meaure other information from the face such as: age, gender, ethnicity and the presence of facial hair and glasses. FaceReader automatically logs specific facial changes e.g. mouth open/closed or eyebrows raised and 20 commonly used Facial Action Units.

RED-n

RED-n

Small and portable, ultra-light design. Powered via USB 3. Easy to use with laptops, tablets and monitors. Produces high-quality scientific-grade data.

Example Scenarios

Here are some of the scenarios relevant to Market Research and the products that would be appropriate.

Scenario Recommended Products
Testing the visual impact of in-store advertising

Eye Tracking Glasses - Natural Gaze

FaceReader

Portable Labs

Focus group assessment in a fixed laboratory

Eye Tracking Glasses - Natural Gaze

FaceReader

Observation Suites

Automatic measurement of emotional response to an advert

Eye Tracking Glasses - Natural Gaze

FaceReader

RED-n

Testing of new screen-based adverts

Eye Tracking Glasses - Natural Gaze

FaceReader

RED-n

Analysis of behaviour, gaze, emotion and physiological responses

Eye Tracking Glasses - Natural Gaze

FaceReader

The Observer XT

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